Another very interesting element is the people behind the Asurion app. Nancy Benovich Gilby and Steve Pretre.  Nancy brings over 20 years of successful startup experience to Asurion Mobile Applications as VP of Engineering. Prior to joining, Nancy co-founded and served as CEO of PocketThis. Before that she co-founded and was VP of Engineering and Product Management at MarketSoft. She has helped raise eight rounds of venture funding.  Nancy's leadership in product strategy and development contributed to another four successful companies, including Firefly, purchased by Microsoft; Wildfire, purchased by Orange; Component Software, co-founder, folded into Sun to become what is Java today; and On Technology, a successful public company. Steve gives us an inside look of what start-up looks like within a bigger company.  Also they have a big parent company Asurion is run and feels like a start-up.

If you want to get in on the Asurion Mobile AddressBook beta, you can sign up here: asurionmobile.com/beta.