Coremetrics is a online marketing and business optimization solution. They help your business by finding you the most profitable customers and analyzing their online interaction with your website. If this is sounding pretty familiar it's because most analytics services, such as Google Analytics, Omniture, and others do pretty much the same thing. They are really designed to aggregate data about the overall patterns of site behavior. So why pay for something that is offered up for free by Google?

Google Analytics is popular on the free end, but with free usually comes bare minimum. Coremetrics functions as a warehouse of data information about each visitor, and helps you market to those visitors. Using Coremetrics’ default package, companies can find out everything they want to know about an individual.

We interview Fawad Khan of Coremetrics, he gives a great breakdown of what they are all about with a quick walk-through of the product as well.