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Social Media Club LA - Brand Building Via Social Media

Advertising & PR

Written by Efren Toscano

Monday, 06 April 2009 06:27

For the March event there was quite the heated debate happening at SMCLA with the panelist and the audience. All in the good name of Social Media of course. In this panel will hear from people who have successfully used social media to help build their brands. Learn about best practices, how to build strategy and what tactical implementation might entail.

We'll answer these question and more:

Where have brands been successful in using the social web to build their brand online?

What are some approaches that don't work?

Do people still pay attention to advertising online?

What are some more advanced ways to go beyond these basic tactics for social media brand management?

How does a larger brand use social media to manage their reputation? deal with a crisis? solicit product feedback?

Is it different for smaller brands?

How do we address granularity and fragmentation of online audiences?

The Panelists:

Babette Pepaj
Founder, BakeSpace.com
BakeSpace, Inc.

Anne Plese
Cisco Systems

Rob Frankel
Frankelbiz

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