Items Tagged With social mediaThere are 6 items tagged with social media. You can view all our tags in the Tag Cloud
OleOle: Viva Futbol!
OleOle is a social media site for football with100% fan generated content. It started in late 2006 by CEO and Founder Doug Knittle. The site features news, opinionated blogs, wallpaper, a wiki-style history section of every team and player, photos, forums, groups and more. OleOle has even had breaking news that was not available anywhere else from some of their bloggers. It is quickly becoming the place to go for accurate information for the passionate football fan. The entire idea is to bring football to the fans in a way they would never get it. It personalizes football so fans can follow their favorite teams and players.
The official OleOle launch was in early May and now have close to 60,000 users around the world. They had 2.5 million visitors in June, who were mostly European. Their traffic is 12% US based, but most of it is outside the US. They are in over 215 countries each month, with some of the biggest traffic coming from the UK market, Brazil, Germany, France, Spain and Italy. A big inspiration behind OleOle comes from Knittle’s frequent traveling. He mentions how football is the biggest sport in the world and no one else is exploring this opportunity. With the explosion of social functionalities occurring globally, he wanted to take all of these factors and expand on the potential. When asked what some of the biggest challenges are, Knittle and Tom Kuhr, Chief Marketing Officer, mentioned getting it right culturally. Fans are passionate about this sport and if it is wrong, they will hear about it. The scope of the site is enormous and doing it across ten languages is a challenge, but all teams and players are represented. Simplifying the site for the fan has also been a challenge, as it includes almost 6,000 professional teams. Knittle appeared to be optimistic about revenue sources and growth and cited sponsorships, advertising and merchandise as potential opportunities. The sponsorships would be similar to what FIFA does and include big brands like Visa and MasterCard. Their focus is currently on driving traffic. They are making acquisitions and have already bought several leading UK blogs. They are expecting their traffic to eventually be in the tens of millions. As far as an exit strategy, their focus is to first build a solid company and it will fall into place. They are an obvious acquisition target and are hoping to choose between a sale and an IPO.Knittle previously started Razorgator in 2001, which is the leader in hard to get tickets. Its' revenue was at $200 million when he left. Prior to this, he ran ticketing agencies, as far back as 1977. Kuhr has a background in software and internet. He has worked on product management and marketing for startups and high-tech companies, with heavy emphasis on the international side. This has lent itself well to OleOle as it is a multicultural company. Visit OleOle.com to check it out for yourself.
Qik'in it old school with Jackie Danicki of Qik!
In the past month, Techzulu has hit up some great conferences and shows, including New Media Expo, TechCrunch 50, and Blog World Expo. One of the cool companies I loved at New Media Expo & Techcrunch 50 was Qik, a free social networking and video blogging service that allows users to stream video from their mobile devices to the internet. The ability to instantly video blog live, and interact instantly with everyone viewing it has been effective tool in social media and citizen journalism alike. From protests at the Republican National Convention, to documenting car accident aftermath for insurance purposes, or a child's first steps or words, Qik's been successful in capturing and bringing those moments to their intended audiences. I caught up with Jackie Danicki, Marketing Director of Qik, in Los Angeles at the Hollywood Hill Mobile Media Summit to tell us a little about Qik, and her thoughts on mobile media, and her keynote about using Technology to bring about positive social change.
Robert Scoble the Man in Demand Stalks TechZulu!
Yes folks, it is true. Robert Scoble (@Scobleizer) stalks TechZulu and we have the video to prove it.
Becoming part of the blogging and social media scene is easier than one may think. At the New Media Expo we were presented with a whole host of applications and tools designed to help anyone participate in the conversation. Social media is just that, social. It helps us reach out and connect to communities outside of our own that would otherwise be unfeasible. After completing his session Robert takes some time out to show us a few of the gadgets in his travel bag, and shares some of the key tools he uses to get the job done.
Roxy Theatre: Opening Its Doors to a New Age
TechZulu recently caught up with Nic Adler, owner of the Roxy Theatre on Sunset. The club first opened its doors over 35 years ago by Lou Adler, Nic’s father. Lou Adler moved to LA after becoming a writer where he worked as a music producer and manager and with various big names, such as Jan & Dean, Carole King, the Mammas and the Pappas, and others. He also worked on the Monterey Pop International Music Festival and in the movie industry. He went on to open the Roxy Theatre, the Whisky A Go Go, and the Rainbow Room, all on Sunset.
Over the past year, Nic has implemented several marketing changes in the way he has promoted the club, utilizing technological resources. He began by turning his website into a community site that is constantly updated by him, his staff, and fans wanting to post. It is a basic change, but one that has proven to help keep him connected to those coming to the site for information. Not only does he feature information on the Roxy, but other music clubs, as well. His thoughts on that, are that people wanting information on music will find it on his site, regardless of where a certain band may be playing. He has also utilized other tools, such as Twitter and TweetBeep. One example he cites of how these tools are really optimized, is that he received a TweetBeep from someone who was on Twitter and mentioned they were coming from out of town to attend a show. That show happened to be canceled, so Nic was able to instantly connect with that person and let them know of the change. The Roxy Theatre has come a long way since its’ inception when it was a very secret club where no one knew who was really there, secret shows gave it edge, and no cameras were allowed at all. When asked what their plans are moving forward, Adler said they will be soon setting up eight cameras around the club, giving it a very voyeuristic feel, and users will have access to what is happening there by going to the website to watch as they please. The cameras will be set up in various locations around the club, including, backstage, the bar, the box office, and others. If it was a secret before as to what happens at this world famous club, the secret is out. Check out all the latest happenings at www.theroxyonsunset.com.
SDtweetup, Round 2
Now lets take Twitter one step further, beyond the computer and into the real world. No, not second life or some other virtual nonreality, the actual touch things, real money, non flying real world. Basically get a handful of your Twitter followers and send them to a bar, give them beer, pizza and a sticker with their @name on it. That is exactly what's going on in San Diego and wow, it has really taken off. Yesterday (Tuesday May 13th) marked the second SDtweetup which took place at a local San Diego brewery called Oggi's near the Chargers stadium. Believe it or not the crowd was awesome, there were easily over 50 people in attendance most of whom were San Diegans. In fact we did have one visitor from San Jose and I believe a couple ventured down from LA and Orange County. In addition to the crowd we were also fortunate to have Aten Syndicate sponsor practically limitless amounts of beer, pizza and apps (appetizers not web apps). Unlike the first SDtweetup this one wasn't so awkward. Many of us have since attended other events together and of course we all are heavily entangled in each other twitter lives. Perhaps the most enjoyable characteristic of the event was the diversity of people there. Not everyone was part of the tech crowd which is usually an absolute must at all the other events I travel to. At the SDtweetup there were real estate agents, traders, clothing line creators, entrepreneurs, scientists, photographers, singers, teachers, techies and more. Everyone had a different story about how they got involved with Twitter and how they use Twitter to connect on a personal and business level. Another thing I found very interesting is the level of success that SDtweetup enjoys compared to other cities that I had assumed would be fairly successful. For instance I talked with someone who attended the San Jose tweetup and said that it was tiny and couldn't gain a strong following. Perhaps they're all too busy up there? Nonetheless the SDtweetup was another successful San Diego networking event. Huge thanks to @jbruin who has coordinated both tweetups and has done a fabulous job.
|
Recent Deals
Calendar
Featured News
Recent PostsLatest Comments
Recent Readers.Net 2008 2009 Buddy Group Clearstone Venture Partners DealMaker Media DocStoc eCarServices EconCeleb enterprise evernote Frank Addante FreedomSpeaks Geoffrey Emery Google Green Living HeavyBag Media Inland Empire Jackie Peters James Park Jason Nazar Mahalo Mashable Media Microsoft Mindshare Mixergy Mobile Music neohire OC Ad Club Open Web Awards PDC Robert Scoble Rubicon Project social media Social Media Club LA SplashCast Media stickernation SummerMash TechCrunch 50 TechZulu Tony Katz Twiistup Twiistup 4 Twitter User Group VentureNet Video Games ViewBug |
If you're at all interested in technology or social media it is almost guaranteed that you have had some interaction with 















