Built on the concept of making web shopping more human. Working with E-commerce websites and giving the customers a more personalized shopping experience is what 7 Billion People strives to accomplish. Understanding their visitors’ goals and requirements by delivering actionable behavioral analytics and a dynamic web customizations. 7 Billion People gives the E-commerce sites two key products to help make them more human:

 

"WebLegend customizes web pages on-the-fly, according to how each customer’s buying preferences. More than content or offer targeting, WebLegend has the ability to completely tailor the shopping experience for each and every user.

MarketMaestro is a behavioral analytics product that uses click stream and other onsite behavioral data to segment customers into buying and decision making behaviors. The product provides detailed reports and optimization recommendations for outbound marketing programs and the site itself."

When most of us sit by a pool and daydream about being on the some Hawaiian island, a technologist and psychologist think up ways of helping people get a more enjoyable shopping experience online.

Inspired by the Steve Jobs and Bill Gates drive and confidence, it shows in Mark's energetic interview that he truly believes in his product.